5 Reasons Why Accessible Video Drives Business Growth

How Sign Language Can Help You Reach More People, Keep Them Engaged and Make More Money

Video content is powerful, but only if people can access it. With over 430 million people worldwide experiencing hearing loss and more than 11 million Deaf or hard-of-hearing individuals in the UK alone, the business case for accessibility has never been clearer.

This whitepaper explores how adding sign language to your video content does more than tick a box; it opens up new markets, boosts performance metrics, and sets you apart from the competition. If you're looking to make your content work harder, this is where you start.

Key Highlights

1. Unlock a Bigger Audience
Reach new markets by making your content accessible to Deaf and hard-of-hearing people.

2. Boost Engagement and Time on Site
Keep viewers watching longer and interacting more with content that’s easier to follow and more inclusive.

3. Improve SEO and Discoverability
Accessible videos help search engines index your content more effectively and rank it higher.

4. Build Trust and Loyalty
Show your customers that you care about inclusion, and they’ll reward you with loyalty and referrals.

5. Gain a Competitive Edge
Stand out in RFPs and contract bids where accessibility isn’t optional; it’s expected.

Download the whitepaper to see how accessibility delivers ROI, not just goodwill.

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