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Make Sure You're on Track: Benefits of AI Sign Language Translation for Transport Companies

Updated: Apr 19, 2023

Navigating train stations can be a confusing and frustrating experience for the Deaf community. Many have stories of getting on the wrong train, ending up in the wrong place, or missing important safety announcements. This is a longstanding issue that we are working to solve.

Why can't Deaf people just read the English?


The fact is, most Deaf people learn English as a second language, and much prefer accessing information in a signed format. This is why we are engaging with the Deaf community to develop a solution that effectively meets their needs.


To gather feedback on our product, we hold user groups on the first Friday of each month at the Birmingham Institute of Deaf. We meet with around 10 sign language users at each user group to gather their thoughts and feedback on our software. This engagement is crucial for developing a product that is tailored to the needs of the Deaf community.

In October 2022, we launched our software in select train stations, allowing Deaf individuals to view automatic translations of announcements on screens in sign language. This has greatly improved the accessibility and safety of train travel for Deaf individuals, who no longer have to rely on written notices or rely on someone else to explain the announcements.


For more info on our launch, see articles from Huddersfield Hub and TransPennine Express.


Accessing Websites


It's not just train travel that presents challenges for the Deaf community. Many websites do not have information presented in sign language, which can limit the independence of Deaf individuals. Without access to information in their primary language, they may have to seek assistance from family members or friends to understand the content of the website. This can lead to a lack of autonomy in everyday tasks such as booking appointments or accessing services.


Healthcare Websites


One example is accessing healthcare websites. Many Deaf people find the sites to be overwhelming, with a lack of information in sign language or easy read formats. This means that rather than being able to search for information independently, they have to rely on help from family members and friends to navigate the site and translate written text into sign language. This lack of independence also extends to making phone calls, as the websites only provides a telephone number.


They do have the skills to search, such as how to google specific information. However, once they locate the site, they find it over-complicated to find the exact information needed. Narrowing it down to find specific information such as dealing with cold/flu or mental health issues can be overwhelming.


Educational and Job Opportunities


Deaf people also have difficulty accessing educational resources and information about job opportunities. Many educational institutions and workplaces do not provide information in sign language, which makes it difficult for Deaf individuals to access and understand the information. This can lead to a lack of representation and opportunities for Deaf individuals in various sectors and industries.


The lack of representation in education and the workforce can also lead to a lack of role models and mentors for the Deaf community. This can make it harder for Deaf individuals to envision themselves in certain careers or positions, which can further limit their opportunities. In addition, it can also lead to limited understanding and awareness of the needs and perspectives of the Deaf community within these sectors and industries.


Our Solution

To address these challenges, we have developed software that can be integrated into various platforms such as mobile apps, websites, or digital displays. Our software provides real-time sign language translation, making it easier for Deaf individuals to access information and navigate public spaces.


The impact of our software extends beyond the Deaf community. It also improves communication for non-signers, raising awareness of the needs of the Deaf community. With the help of technology, accessibility and therefore, inclusivity can be achieved seamlessly.


If your organisation is interested in exploring how our AI sign language translation can improve communication and accessibility for Deaf individuals, we encourage you to contact us to schedule a demonstration. Our team would be happy to discuss the benefits of our software and answer any questions you may have.

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